24M Primer
24M Primer Premium — Interior & Exterior Wall Primer
Interior & Exterior Wall Primer
A high-quality acrylic primer designed to enhance adhesion, seal porous surfaces and provide a durable base before painting.
Why Primer Matters
Porous walls can absorb coating material unevenly. 24M Primer Premium helps seal and prepare the surface, creating a more uniform base for the paint system that follows.
Key Benefits
Where It Can Be Used
Interior and exterior wall applications.
Use on properly prepared, clean and dry compatible surfaces.
INTERIOR WALLS
EXTERIOR WALLSApplication
Stir well before use.
Dilute with up to 40% clean water. As a practical reference, 1 litre of primer can be mixed with up to 400 ml of clean water.
Apply by brush, roller or airless spray.
Apply 1 - 2 coats depending on the porosity and condition of the surface.
Touch dry: 30 - 60 minutes. Recoat: 3 - 4 hours.
Surface Preparation
Apply on clean, dry surface.
Remove dirt, grease and loose particles.
Sand shiny surfaces for better adhesion.
Fill cracks and imperfections.
Ensure the surface is clean and dry before application.
Suitable Substrates
Suitable for application on cement plaster, concrete, masonry and putty surfaces, for both interior and exterior use.
Technical Specifications
| Base | Water-based acrylic emulsion |
| Appearance | Smooth, homogeneous liquid |
| Colour | White / off-white |
| Finish | Matt |
| Specific Gravity | 1.30–1.50 g/cm³ |
| Viscosity | 80–110 KU @ 25°C |
| pH | 8.0–9.5 |
| Solids | 50–60% |
| Application | Brush, roller or airless spray |
| Recommended DFT | 30–50 microns |
| Coverage | 10–14 m²/L/coat* |
| Touch Dry | 30–60 minutes |
| Recoat | 3–4 hours |
| Adhesion | ≥4B, ASTM D3359 |
| Water Resistance | No blistering / peeling |
| Alkali Resistance | Pass |
| Efflorescence Resistance | Pass |
| Exterior Weather Resistance | Suitable |
| Application Temperature | 5–40°C |
| Suitable Substrates | Cement plaster, concrete, masonry and putty |
*Actual coverage may vary depending on substrate, surface condition, porosity, application method and site conditions.
Coverage
10 - 14 m²/L/coat*
Actual coverage may vary depending on substrate, surface condition, porosity, application method and site conditions.
Product Information
| Product | 24M Primer Premium |
| Type | High-quality acrylic primer |
| Use | Interior & exterior |
| Pack size | 20 L |
| Dilution | Up to 40% with clean water |
| Application | Brush, roller or airless spray |
| Coats | 1 - 2 coats depending on porosity |
| Coverage | 10 - 14 m²/L/coat* |
| Touch dry | 30 - 60 minutes* |
| Recoat | 3 - 4 hours* |
| Shelf life | 12 months* |
*Coverage and drying performance can vary depending on surface condition, porosity, application method, dilution, temperature, humidity and site conditions. Shelf life depends on storage conditions.
Frequently Asked Questions
Need 24M Primer for your project?
For product availability, dealer enquiries, project requirements or product information, connect with the 24M team.